3.11.2010

A World Cup for Change: Part 1

With less than 100 days before the world's most gifted athletes take to the pitch to play the world's greatest game on the world's largest stage to compete for the world's most treasured trophy, I thought it might not be a bad idea to focus in on what will surely be one of the most significant events in the history of sport...the 2010 World Cup, hosted for the first time by an African nation: South Africa. This will be the first of a multi-part series that will focus on some of the storylines you probably won't see during ESPNs coverage.

World Cup 2010, part 1.

For most, June 11th will mark the start of the 2010 FIFA World Cup, when host nation South Africa will take the field against Mexico. Buen Suerte Mexico, bring your ear plugs to the match, the Bafana Bafana supporters will be a fan spectacle like nothing we have ever seen.

What many people around the world don't know, is that the first world cup match actually commences next week, when 9 teams face off in the Street Child World Cup in Durban.
Endorsements from such footballing giants as David Beckham and Sir Alex Ferguson has given this project a stamp of legitimacy that will finally give street children around the world the voice they so desperately need. Perhaps no better endorsement is needed, however, then from one of my personal heroes - a man who means so much to South Africa, and an ambassador for peace the world over, Archbishop Desmond Tutu:

“The Deloitte Street Child World Cup demonstrates the tremendous potential of every single child, and especially street children, who are so often treated as less than human. I am proud that the first ever Street Child World Cup will take place in South Africa – and I urge all governments to guarantee the rights of this most marginalised group of their citizens to lives in which their promise is fulfilled.”

Next week's segment will cover Umthombo Street Children, the organization that is hosting the Street Child World Cup. Until then, please take a look at the promo video for the 2010 SCWC, and follow the links to get more info on the project.



As always, thanks for stopping by!
cbd and the NWP

1 comment:

Shannon said...

I didn't know anything about this! I am going to repost in on the FB. What an amazing project!